Typography Project 3: Sentences

About the Project

In this project, I built on my knowledge of letterforms and letter spacing in order to organize and express the ideas which the following quote conveys by using variations of of type, type style, and typographic structure: “Good design is all about making other designers feel like idiots because that idea wasn’t theirs” (Frank Chimero). What I learned about Frank Chimero after I found this quote was that he is a designer which focuses on expanding from the simple to create unusual, though-provoking works of artwork as well as design. He both creates simple typographical works as well as collages of seemingly unlike things to tell stories that words can not tell themselves.Chimero is based out of Brooklyn and writes and self-publishes design books. Chimero also works for clients such as The New York Times, Nike, Wired, NPR, Time Magazine, and many others.

Using this knowledge about Chimero, I applied my own take on what this quote would look like if he had created his own typographical visual from it. I chose to use overlapping text, similar to the way in which he creates collages, to convey the text as more than just text, but also as an image on its own. What I learned from this project is that creating multiple iterations of a work takes patience and an immense amount of creativity.

My Process

Iteration 1:

The first iteration was the most difficult of all the iterations. It had the following restrictions: you could use only one font, one point size, one text box, a common leading, common alignment, you can’t not use any extra tabs, spaces, or line breaks. This was the toughest part of the whole project because I had no ideas to bounce off of, and there was no way to use color, or images, or anything like that to enhance the product. I struggled with finding a place to start and each time I would create something I thought would work, I ended up having to move it into another file to use later because it did not meet these requirements. Above are the best of the twelve solutions I came up with.

Iteration 2:

The second iteration was not nearly as difficult as the first, but it was still challenging. However, I think this iteration is where I gathered my best ideas. These were the restrictions of this iteration: you could use only one font family, one single text box, however, you could change size, type style, type case, proximity, and position. You could also mix styles word-to-word and letter-to-letter. Finally, you could also have multiple alignments, baselines shifts, additional spacing, tabs, and breaks between lines. The images above are the best three of the twelve solutions I came up with for this iteration.

Iteration 3:

The third iteration was the most relaxed of all the others and I really used this iteration to add color, shadows, and overall refinement to previous solutions as well as create new solutions that fell within the new parameters: you must convey expressive meaning and you must use first and second iterations as starting points.


The final image’s only requirements were that you include quotation marks and that you cite the author of the quote. This was fairly easy for me, but the quote still received some refinements.

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